PR Prodigy Interview..."One day, by accident, I stumbled across this site, it totally impacted my life and changed my mind-set about marketing and the Internet completely. " Jim Davis a true disciple of Michael Senoff

How to Reverse-Engineer Your PR… and Always Have Publicity That’s Stacked In Your Favor

Michael, This two part interview with the PR Prodigy about PR that you are simply giving away is absolute gold. The information is so straightforward and easy to understand that anyone should be able to grab a chunk of free publicity. Just the simple tip about how Robert got on Dr. Phil, Oprah, 20/20, the Steve Harvey show and Good Morning America is priceless. Paul Stevens

Public Relations expert the PR Prodigy has worked with the greats – Jay Conrad Levinson, Chet Holmes, Jay Abraham, Les Brown… the list goes on and on. And it’s little wonder.

He says when it comes to publicity you’ve got to be like “the house” in Vegas and stack the odds in your favor. In other words, stop guessing at PR when you can use strategies that make results mathematically yours. And in this two part audio interview, you’ll hear how to get them.

He uses reverse-engineering in his public relations business. Basically, that means you should stop sending out formal press releases that beg the media to run your story.

He say’s “Find out what kinds of stories your media is running first, then figure out how to fit in.”   

It’s a new way to look at publicity that’s easier, smarter, and more effective. And in this two-part interview, Robert walks you through it all.

Part One: The 3 Easy Ways To Sell Yourself For Free

If you’ve never been on TV before, the PR Prodigy says you’re missing out. It’s not only fun but it also bumps up your credibility instantly because if CNBC thinks you’re an expert, you’re an expert.

The best part about that kind of publicity is… it’s free, and could mean thousands in quick profits. And Robert says it’s easier than you think to get in a magazine, newspaper or on a show too.

But that’s just one of the three ways you can sell yourself for free. And in Part One of this audio, you’ll get a step-by-step look at all three. You’ll also hear…

* How to use joint ventures with your PR – and the 3 questions you should ask yourself to create powerful ones

* All about the JV that changed the PR Prodigy’s life (and the guy didn’t even get his name right!) – how he landed it, what terms he negotiated, how much he made, etc.

* The fastest-known way to be on a national talk show (or in a magazine, newspaper, radio show) and tell millions of people about your business for free

* The beauty of piggybacking – what that means and examples of how to do it for free publicity

* An insider’s look at how the PR Prodigy nailed his biggest clients – and how he delivered on their huge publicity expectations (and how you can do that too)

* The 2 almost-always overlooked things you must be aware of to avoid letting the clock run out on your PR


Part Two:

Powerful PR Techniques Your Wallet Will Love

The PR Prodigy doesn’t play around with publicity. If he’s trying to get a client in a newspaper, and none of his free techniques are working – he’ll pay for a spot. It’s one of his biggest secrets. But he gets his spots for under $100, always.

Readers have no clue it’s not an actual article either because he makes it look like one, on a quarter page. And in Part Two of this audio, you’ll hear how he creates his articles and how he gets that amazing rate.

You’ll also hear how he runs a 30-minute cable production in any market… for around $60, and how he finds a targeted list of media contacts – names, numbers, and specialties – for $5. But that’s not all.

And in Part Two, he reveals the kind of insider tricks and techniques that save time, frustration – and tons and tons of money. He also goes over…

* The JV he struck up with Fed Ex – that illustrates just how effective piggybacking off the credibility of a giant can be

* The one thing you can do with every JV that will make your deals so sweet they’re hard to say “no” to

* Why you need to stop the outdated PR techniques of press releases and pitching and how he molds stories around his clients instead

* The video the PR Prodigy watches every day on YouTube that helps him create and re-enforce his mindset for success – and why that’s so important

* The little story of how he earned a million dollars – from one client alone

* The only old-school PR tactic that’s still fresh and effective today (and that’s only because he says so many people have jumped on board the “shiny new object syndrome” of social media – no one’s doing this anymore)

* The "no-sweat, no-brainer" PR techniques you’ll want to use for every seminar… or book release, movie opening, product launch, etc.

* The art of co-op mailing – if you run yours like the PR Prodigy does, you can send your next mailing out for free (or maybe even for profit)

The PR Prodigy didn’t learn public relations in college, which is probably why his techniques aren’t bogged down with theory. He learned PR right in the trenches – first, creating it for his own company then expanding it to help others.

He saw the power Jay Abraham was creating with his reverse-engineering techniques, and he applied them to PR for amazing results… that are always stacked in his favor. And in this audio, you’ll hear how you can get those kinds of results too.

 

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